When developing the product development strategy, Solimara created a product philosophy that centers around the idea that the environment we live in is already heavily polluted and radiated with intense UV rays both indoors and outdoors.
Our philosophy is simple – protect and insulate the skin from the harmful elements of the environment first, then you can look at repairing and restoring your skin back to its healthy state.
SOLIMARA NZ Limited was formed in 2016 by Rosalind Berben and Edith Zeltwanger with the singular vision of creating and giving truly natural skincare products to the world. Unlike most skincare companies, we started with the most difficult task of all, that is to formulate one of the world’s first certified truly natural sunscreen instead of going into easier products such as moisturisers and serums.
Born in Wellington, NZ, to Dutch parents who immigrated to NZ after WW2.
Born and raised in Switzerland. Finally became a NZ resident in 1996.
Born and raised here in Aotearoa. Became the face of Solimara at the beginning of 2020.
My parents moved back to the Netherlands when I, the youngest, was only 3 years old. I grew up in Holland and had all my education there. I always had a soft spot for NZ. After my oldest brother moved back to NZ in 1984, my husband and I came here for a holiday in 1986. While on holiday in NZ I felt in my heart that this was my home country, and in the same year we permanently moved to NZ.
My connection with NZ really started when my father visited his best friend who immigrated to Auckland in 1972.