It’s safe to say that going green is “in”. The general public is growing more concerned about the state of the environment. More corporations are adopting sustainable practices to keep good faith. Unfortunately, this trend may have a dark side.
Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound. Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly.
For example, companies involved in greenwashing behaviour might make claims that their products are from recycled materials or have energy-saving benefits. Although some of the environmental claims might be partly true, companies engaged in greenwashing typically exaggerate their claims or the benefits in an attempt to mislead consumers.
The central danger in greenwashing is that it can mislead people into acting unsustainably. If a company says they’re eco-friendly, you may want to buy their products.
Good products shouldn’t need to be exaggerated or trying to mislead you for you to use them.
By informing yourself, you’re also raising awareness and supporting honest skincare/ sunscreen products, whilst at the same time knowing exactly what you’re putting on your skin.
Solimara believes in transparency, authenticity, and social & environmental responsibility.